Three Tips On How To Make Your Business Stronger in 2022
Updated: Dec 19, 2021
In 2022, the U.S. economy is expected to grow at a rate of 3.25 percent in addition to the 6.39 percent expected by the end of 2021. With that type of growth on the horizon, it's a great time for business leaders to start planning ahead for the future of their companies. We've compiled a list of tips to make your business stronger in 2022.
Strength Your Online Presence Through a Fully Functional Website
One of the main reasons you should have a website for your business is to increase your organization's credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.
If you plan on leveraging digital marketing to increase your leads and grow your business, you'll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend.
2. Amplify Your Message by Building Effective Online Sales Funnels
An online sales funnel is made up of the different traffic-capture methods, landing pages and follow-up strategies that you use while trying to sell your product or service. Posting randomly on social media is not an effective online sales funnel. Good online sales funnels provide a clear path to your audience. It walks them through the various stages of the customer buying cycle.
The Customer Buying Cycle
Awareness stage: your goal is to make new people aware of your brand and product.
Acquisition stage, when you convince a potential customer to subscribe to your brand and give you access to their email, phone number, and/or social media.
Conversion stage is when you nurture your subscribers by educating them about your product value until they decide to buy. This stage often also includes extra incentives to get customers past the initial hesitation of deciding to make a purchase—like discounts, free shipping, and early access to products or offers.
Fulfillment stage includes getting your products or services to your customer’s doorstep (or computer).
Loyalty stage is how you engage with people who have made at least one purchase in order to drive more purchases and create brand advocates.
To create an outstanding customer experience and continually guide people to buy from your business consider how you engage your customers in each of these stages. Consider booking a one time consultation to guide you through the process.
3. Adjust To New Social Media Practices
Social media usage is booming across all platforms. However, that doesn’t mean you can just post-traditional content and expect higher levels of engagement than before. As users grow, social media trends and practices evolve. In other words, social media has evolved, and you must evolve with it. The posts that accrued big engagement in 2018 will probably not make the same kind of splash in 2021.
If you're ready to utilize the expertise of a consultant for the growth of your business, book a clarity consultation and let's discuss your options.
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Dr. Dee Evans
CEO, Koinonia Training and Consulting
CEO, The Dee Evans Group
info@koinoniatrainingandconsulting.com
Dr. Dee Evans is an internationally recognized consultant and celebrity life coach. She has been awarded several leadership awards and she is a respected educator and Christian leader. She is the author of several books, which include: "God, I'm Disappointed, Procrastination: A Kingdom Perspective on the Theology of Work". Connect with Dr. Dee Evans by visiting the links below.
Koinonia Training and Consulting
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