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Support Small Business Saturday... COVID-19 Style

Small Business Saturday is a national shopping day that takes place the Saturday after Thanksgiving. It originated in 2010 by American Express. Along with Black Friday and Cyber Monday, Small Business Saturday kickstarts the holiday shopping season. Businesses typically offer Small Business Saturday sales and other incentives to get customers through the door and boost sales.

Here are some fast facts about the national shopping holiday according to its creator, American Express:

  • Small Business Saturday started in 2010

  • In 2011, the Senate passed a resolution supporting the day

  • There were 1,400 Neighborhood Champions in 2013. In 2018, there were 7,500

  • U.S. consumers spent approximately $19.6 billion on Small Business Saturday 2019

It’s important to support small businesses because local businesses are essential for our economy. Small businesses bring growth and innovation to our communities. They also provide employment and create entrepreneurship opportunities that support the local economies, communities and neighborhoods. Here are six ways to safely support local businesses on Small Business Saturday:

  1. Buy gift cards or gift certificates for later from your favorite restaurants and stores.

  2. If you still have the financial means to do so, continue to pay your cleaning people, your hair stylist, your nail tech, your nanny, etc. They are real people that need your business and you need them.

  3. Tip service workers more than 20%.

  4. Share the promotions of local restaurants and businesses.

  5. Write a review for a small business after making a purchase.

  6. Are you a branding expert? Are you a website designer? Offer your services to local businesses that don’t have an online presence to help them sell and promote online.


Dr. Dee Evans

CEO, Koinonia Training and Consulting



Dr. Dee Evans is an internationally recognized consultant and celebrity life coach. She has been awarded several leadership awards and she is a respected educator and Christian leader. She is the author of several books, which include: "God, I'm Disappointed, Procrastination: A Kingdom Perspective on the Theology of Work". Connect with Dr. Dee Evans by visiting the links below.

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