What is the point of creating content if your audience won't see it?
Everything in business begins with your audience. Knowing your business’s target audience is crucial. It helps you build an effective, audience-first marketing strategy that helps you nurture your communities down the funnel towards converting into sales.
In the past, marketing leaders didn’t have too much insight into their digital audiences. That’s because audience data was scattered across individual social media platforms and on the web. It took an experienced analyst to bring it together, map out personas, and report on them to the CMO. But everything has changed in the last 5-7 years.
Certain tools and apps allow marketers to instantly see who their digital audiences are, their ideal customer, and ensure that their broader marketing strategy is aligned with the personas’ characteristics, interests, and behaviors. They can also leverage the insights to reach new audiences and create many more business opportunities. If you have a business Facebook, Instagram or Tik Tok, these insights are provided for you without any additional cost!
So here's the question, what do you do with all this information?
1. Cater to your audience by giving them what they want, not what you think they should have.
A recent report from Statista shows that 47% of US consumers have a more favorable view of brands that respond to customer service questions or complaints on social media.
52% of consumers expect a response from brands within one hour of them reaching out with a question or concern.
In fact, 1 in 10 expect a response within only five minutes.
This shows that your brand needs to have a strong pulse on your customer service analytics so that you can engage with your audience accordingly.
2. Invest in professional advice to help you understand your metrics.
Every business owner needs a consultant. Read our article called "A Guide To Working With A Business Consultant".
What do consultants do?
Do the"dirty work," like eliminate staff or announce budget cuts
Provide emotional support to the owner
In short, consultants ensure that you are using your time, money, and information wisely.
3. Be consistent with your content and market effectively.
According to the 2021 Sprout Social Index™, the most common goals for social are increasing brand awareness (58%) and increasing community engagement (41%). Whether you want to build a larger following or a more active community, taking the time to define your social goals is the first step to reaching them.
When you are consistent with your content and you market effectively, you generate leads and sales. Remember, followers don’t make purchases by accident.
Are you struggling with your conversion rate?
Do you need a new marketing strategy for your products?
Does the phrase “content creation schedule” scare you?
This webinar on Wednesday at 8:30pm is for you.