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Integrating Your Faith Into The Business

Transcript for Audio Course Integrating Your Faith Into The Business

Hello, and thank you for listening to Koinonia and Entrepreneurship audio course.
This is the second season of our audio courses, and this particular course will be focused on integrating your faith in your business.

I am your teacher, Dr. Dee Evans. I am the founder and the owner of Koinonia Training and Consulting.

For more information concerning Koinonia and Entrepreneurship or if you would like to book a personal VIP intensive with us, you can find all the information at

For the purpose of today's course, we will be specifically diving in on how to integrate your faith in your business.

In 2024, spiritual entrepreneurship is not just evolving, it is trending.

So it is no longer something that is taboo as it relates to sharing your faith as an entrepreneur.

At the origin of our own business story, at Koinonia Training and Consulting, I was always extremely proud of being a Christian, and I wanted to make sure that my business was attractive to believers as well as non-believers.

So in my branding and my marketing, I did not use phrases that would openly tell a potential client that we were a faith-based business.

But if you were to research and really read my website, you could see the innuendo.

But as the years have progressed, I have seen a need for faith-based entrepreneurs to be proud of their faith, not just in the conception of their services and their products, but also in the marketing and promotion of it all.

As I mentioned, spiritual entrepreneurship is trending, it is growing, it is no longer taboo for you to see a person selling crystals professionally, selling Yoni steam baths professionally.

It is not uncommon for astrologers or psychics to now have pay plans and subscriptions.

They are selling what they believe in, and that is a sign of the openness that we, as Westerners as well as other countries, but specifically as Westerners, we have an openness to the things of the Spirit, whether they be from God or another source.

And so, as Christians, I believe it is part of our commission as those that love God to speak about Him, not going out of our way to speak about Him in a way where we become dogmatic or a religious bully, because God is none of those things.

But in a sense, where we are comfortable with professing our faith, even if that means it is in the face of a client who visibly has a Aleister Crowley t-shirt on or that has visibly confessed their allegiance to another God, such as Allah, such as Oshun, practitioners of Santeria, or other ancestral deities.

There was and is still a time, well, there is a time, where entrepreneurs were encouraged to be silent about their faith in an attempt to ensure that their potential clients would feel comfortable.

Now, as we see a rise in spiritual entrepreneurship, as well as blatant spiritual innuendos in our media, in pop culture, through songs, there is an open door, there is a gateway for faith-based entrepreneurs to be able to express their faith, integrated into their business, whether it is a product-based business or a service-based business, and have a long-lasting impact on their customers and clients.

Faith and spirituality should always lead to Yahweh.

Faith and spirituality should always lead to the Gospel of Jesus Christ.

Professing Christianity in this day, in the year of 2024, when this is being recorded, is risky.

There are a plethora of negative connotations that exist on the media about being a Christian.

There are very famous influencers that profess that Christianity is nothing more than a white man's religion and an induction into a cult.

I have seen a plethora of skeptics compare Christianity to types of ancestor veneration and mind control.

So I said those examples to note that it is clear it is not easy being a Christian in the climate that we're in financially in 2024.

But it is a risk that if you are a believer in Jesus Christ, we should all be willing to take.

So now is the time to come out of the spiritual closet.

You will see that choosing to blend your faith and your business, all of your brands together, you will see that there is an openness, not just to the realms of the Spirit, but also to Jesus Christ.

You have an opportunity to be a gatekeeper.

You have the opportunity to be a watchman on the wall for all of your clients, making it your mission that they see Jesus with every T-shirt that they purchase, with every digital product that they buy.

You have the opportunity to operate in discipleship when the world has set standards that that isn't safe, when Business Insider does not think that this is best because it can cause hostility and it can make others feel unsafe.

Coming out of the spiritual closet is a personal choice.

It is not, I do not want to mix my words and condemn any entrepreneur who feels like they are not ready to be public about their faith in a way where they integrate it in their business.

There is no condemnation there.

But the purpose of this course is to bring enlightenment on the beauty that can come from integrating your faith in Jesus Christ with your business.

After all, the Holy Spirit is a mentor.

The Holy Spirit is the one who gives us business plans, strategies and ideas to be able to generate gainful employment and also to walk out of spaces where we have organized our scarcity instead of walking in an abundance mindset.

I would like to list five advantages of confessing and proclaiming your faith in Jesus Christ in your business through your products and through your services.

One of the advantages is that you will be able to connect on a spiritual level with the people that you call your target audience.

In 2024, it is clear that consumers are demanding connection.

Consumers are no longer buying from brands because they're convenient.

We see now there is an increase in individuals who would rather buy deodorant from an online company because of their morals, rather than have the accessibility of Dove, which is in pretty much every retailer, because of their stance on certain issues.

The second advantage of professing your faith is that you will be perceived as an expert, not only in your industry, but also as it relates to the things of God.

That does not mean that you need to become a theologian, but that does mean that now you are in charge with ensuring that you can articulate your faith and not just feel the presence of God.

It will take faith.

It will take courage to be able to articulate what Christians believe, especially in light of working with unbelievers.

But that is a beautiful advantage of being trusted, and it's a beautiful thing to accept as a daughter and or a son of the Lord.

The third advantage of professing your faith in your business is that you will attract individuals who think and believe just like you.

When I explain the first advantage of how individuals are more willing to inconvenience themselves to purchase from a brand because of what the brand stands for, likewise there are Christians like myself who go out of the way to purchase from faith-based entrepreneurs.

There is a network of faith-based entrepreneurs that are waiting to connect with you, that are waiting to see how God's creation is expressed by your expertise, by your brand, by your services, by your products, by your love, by your personality.

Faith-based entrepreneurs are not just a trending topic.

We are a community of believers.

We are the body of Christ.

And through your profession of faith, you'll be able to see the body.

The fourth advantage of professing your faith is understanding that your faith is not a liability.

It is now a competitive advantage.

Whether you are selling shoe strings or you are selling a life coaching package, your client wants spiritual guidance and help.

Even though they may be coming to you to buy shoe strings, there is somewhere in their life where they desire and need God.

By purchasing your product, simply putting a scripture on the shoe box could be the confirmation that one person needs to continue in their relationship with Christ.

Getting their makeup done by you one time, having a conversation with you one time as their makeup artist could change the way they see beauty, and it could change the way they believe God views them.

Your intelligence, your expertise is not by mistake.

It was all designed to be used by God for His glory.

Do not let the world's standards make you think that your faith is a liability.

It is your biggest asset.

The last advantage of professing your faith in your business is that you get an opportunity to not be defined by the world's standards.

You get the opportunity to embody God's standards of ethics and integrity.

There are quite a few brands in the past 20 years that have went through financial ruin because of the lack of integrity and ethics.

And even though many brands have issued apologies to customers and clients, many of them have not been able to recover.

Dove had a massive issue with their body wash and soap campaign, which was looked at as a racial or bias or prejudice slur within the commercial.

Dove was able to capitalize on their mistake, and now Dove as a brand, as a business, focuses on self-esteem, focuses on raising awareness for human trafficking, and also it focuses on helping women embrace their bodies without feeling shame for looking differently than the Hollywood standard of beauty.

Every business was not able to turn a PR nightmare into a thriving business, but you as a faith-based entrepreneur, because you represent Jesus Christ, people should automatically trust you.

You get to express how kingdom transactions are done.

You get to embody in your business how God wants business to be conducted.

And that is not an unnecessary weight.

That is a beautiful opportunity.

So if you, as a result of listening to this short audio course, have said, this is the step I would like to take, I would like to incorporate my faith in my business more.

I would advise you to rethink your marketing strategy.

I would advise looking for spaces on your website, in your sales funnels, in your email lists, where you can emphasize Scripture and Biblical principles for service-based providers.

I advise that when you introduce yourself, that you would announce that you are a believer in Jesus Christ.

When you give advice, that you ensure it's not just personal testimony, but also it is a word from the Lord that is backed by Scripture.

For my product-based entrepreneurs, consider having Scriptures written on signage and in your deliverables.

Consider creating custom T-shirts that have Scriptures attached, or in the handle of the shirt where the size is, grafting things that could be left there almost as a note of confidence.

But making it clear that this company believes God and that we want you to believe God as well.

Integrating faith in your business is not about religion or mass manipulation.

It is about being honest, reputable, trustworthy, God-fearing business owners.

And through our services, through our products, converting non-believers into believers.

At Koinonia Training and Consulting, we do offer fractional COO and CEO services that serve clients in the area of coming alongside and promoting a product, promoting a new service, or assisting with conflict resolution and management.

One of the areas or many of the areas of expertise that we do with fractional executive work involve organizational development, process management, strategic planning, and sales and marketing strategy.

That process is a three-step process that has been noted to be trustworthy, as well as something that is a spiritual formation experience.

If you would like to book one of these sessions, or you have a long-term project that you need assistance on, one of the year training and consulting is one of the brands that you should consider.

We also offer one-day virtual intensives that will be able to help you assess the nature of your business.

Fine-tune all of your goals around your life, your business and your faith.

In virtual intensives, we collaborate to identify stumbling blocks, mindset issues, insecurities, and we map out a plan of action to make that goal a reality.

If you are serious about integrating faith in your businesses, in your service products, consider booking a VIP intensive so that we can help you create a fresh funnel for all of your services and products.

I do want to thank you for listening to this audio course from Koinonia Training and Consulting.

This concludes this audio course today.

For a follow-up, please go to


Dr. Dee Evans

CEO, Koinonia Training and Consulting




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