Most of us are ready for 2020 to be over with, so I’ll spare you the typical melodramatic introduction where I rant about how crazy 2020 has been. Let’s focus on how you keep your brand fresh and attractive for your clients (and potential clients).
If sales are strong, drive profits now while you can and build cash reserves. Don’t use credit cards to finance your business - market your product and/or service until someone says “yes”.
Work on your website. Many small businesses struggle with maintaining their online presence and making website updates is often one of the first things to put on the back burner when we are busy. Don’t feel bad; I’m guilty of it too! Keep in mind, the layout of your website is a direct reflection of you, your website, and your marketability. You can’t require $1000 deposits for a consultation and your website LOOKS like a template from go daddy.
Update your biography, mission, vision, and core values. If you don’t know what your business stands for, neither do we as the potential consumer. People buy brands, not products and services. Sprout Social's survey of consumers and marketers has a variety of insights about the current state of social media marketing and what to expect in the future. For brands that seek to engage with consumers through social media, it's important to emphasize several characteristics that are most meaningful to them. 61% of consumers said engagement with the audience is the most important characteristic, followed by transparency (45%) and strong customer service (44%).
Remember that printed materials are not out of archaic. Update your business cards, stationaries, and other physical marketing materials. Take a look at your current materials and ask yourself these questions.
What printed materials are you missing?
Do the ones you have now include current information?
Do they represent your business accurately?
Thank you for reading!
Dr. Dee Evans
CEO, Koinonia Training and Consulting
Dr. Dee Evans is an internationally recognized consultant and celebrity life coach. She has been awarded several leadership awards and she is a respected educator and Christian leader. She is the author of several books, which include: "God, I'm Disappointed, Procrastination: A Kingdom Perspective on the Theology of Work". Connect with Dr. Dee Evans by visiting the links below.